Here are some of the best AI tools for market research in 2025, categorized by function:
1. Survey & Consumer Insights
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Qualtrics XM
Advanced AI-powered platform for collecting and analyzing customer, employee, and market insights. -
SurveyMonkey Genius (Momentive)
Uses AI to help design surveys, analyze results, and identify key trends. -
Typeform + GPT integration
Enables conversational surveys and automatic analysis of qualitative feedback.
2. Social Media & Sentiment Analysis
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Brandwatch Consumer Intelligence
AI-based tool for tracking online conversations and analyzing sentiment, trends, and audience demographics. -
Talkwalker
Offers visual insights, trend prediction, and AI-powered sentiment and brand analysis. -
Sprout Social with AI Listening
Provides real-time insights into brand health and emerging customer trends.
3. Competitive & Market Intelligence
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Crayon
Tracks competitors’ digital footprints and uses AI to highlight strategic changes and opportunities. -
Kompyte
Automates competitive research and tracks real-time competitor moves and customer sentiment. -
Similarweb
Offers traffic, engagement, and audience insights using AI to identify industry trends and competitor benchmarks.
4. Data Analysis & Trend Forecasting
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Crunchbase Pro
AI-enhanced business data platform for tracking investments, market signals, and company growth. -
Gartner Digital Markets + AI
Provides trend forecasts and market dynamics through AI analysis of software buyer behavior. -
Exploding Topics
Uses AI to identify emerging trends before they go mainstream.
5. NLP & Text Analytics
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MonkeyLearn
No-code text analysis platform using AI to extract insights from open-ended survey responses, reviews, etc. -
Lexalytics
Advanced NLP tool for sentiment analysis, categorization, and intent detection.
6. Custom AI Research Assistants
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ChatGPT with browsing + tools (like this!)
Can synthesize reports, summarize trends, extract competitor intelligence, or even build custom dashboards with plugins. -
Clearbit
Offers enriched company and contact data for B2B market research.
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