Here are the best AI tools for sales in 2024–2025, categorized by function:
1. AI-Powered CRMs
Salesforce Einstein
- Best for: Large sales teams and enterprises.
- AI Features: Predictive lead scoring, next-best action, email insights, and opportunity forecasting.
HubSpot Sales Hub (AI Tools)
- Best for: Small to mid-sized businesses.
- AI Features: Email writing, deal prediction, follow-up reminders, and pipeline optimization.
Pipedrive (with AI Sales Assistant)
- Best for: Visual sales pipelines and growing teams.
- AI Features: Performance tips, automated actions, and smart suggestions.
2. Conversational & Outreach AI
Gong.io
- Best for: Conversation intelligence and call coaching.
- AI Features: Analyzes sales calls/emails, identifies deal risks, suggests improvements.
Chorus.ai
- Best for: Sales team performance improvement.
- AI Features: Conversation recording, topic tracking, and real-time coaching insights.
Lavender
- Best for: Writing better cold emails.
- AI Features: Real-time coaching, personalization tips, and tone analysis.
Regie.ai
- Best for: Generating outbound sales sequences.
- AI Features: AI-generated emails, LinkedIn messages, and follow-up sequences.
3. Sales Enablement & Intelligence
Clari
- Best for: Revenue forecasting and pipeline visibility.
- AI Features: Predictive forecasting, deal health scores, and risk detection.
Apollo.io
- Best for: Lead generation and outreach automation.
- AI Features: Email writing, persona-based targeting, and engagement scoring.
ZoomInfo (with Chorus and AI insights)
- Best for: B2B contact intelligence and enrichment.
- AI Features: Intent data, sales triggers, and AI-driven recommendations.
4. Lead Generation & Qualification
Exceed.ai
- Best for: Automating lead qualification via email/chat.
- AI Features: AI sales assistant engages leads, books meetings, and qualifies MQLs.
Drift
- Best for: Conversational marketing and ABM.
- AI Features: Chatbot qualification, account-based routing, and calendar booking.
5. Proposal & Quote Automation
Qwilr
- Best for: AI-powered proposals and sales documents.
- AI Features: Smart templates, tracking, and personalization.
PandaDoc
- Best for: Sales contracts, quotes, and e-signature workflows.
- AI Features: Document generation, auto-fill data, and contract risk scoring.
If you share your sales process (e.g., outbound-heavy, B2B, SaaS), I can suggest a tailored AI tool stack.
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